WhiteWave yogurt going mainstream
By Joyzelle Davis, Rocky Mountain News (Contact)
Published May 14, 2008 at 8 p.m.
WhiteWave Foods this month is launching Rachel's Wickedly Delicious Yogurt, a longtime U.K. favorite, to mainstream American grocery store shelves.
Cups of the lowfat natural yogurt in flavors such as Pomegranate Blueberry, Pink Grapefruit Lychee and Plum Honey Lavender are slated to show up at SuperTarget and Safeway's Lifestyle stores as well as Harris Tetter, Publix and Jewell- Osco outside of Colorado.
Broomfield-based White Wave first introduced Rachel's to natural-food stores such as Whole Foods and Vitamin Cottage last year, and it quickly became the top-selling yogurt in the natural foods channel, said Carolina Fryer, Rachel's brand manager. Sales of Rachel's have increased 22 percent, compared to 4 percent overall for the yogurt category, according to SPINS, a natural foods data service.
"The U.S. market is ready to accept something fairly radically different than what you see right now in the yogurt category," Fryer said. "It's indulgence for adults."
White Wave bought the brand in 1999, adding Rachel's to its portfolio that includes Silk soy milk, Horizon Organic and Land O Lakes. White Wave is owned by Dallas-based Dean Foods.
Featured
-
Denver turns 150
Read about the city's history, look at old photos and see a list of influential Denverites.
-
Mount Crushmore
Which four Broncos greats should be immortalized on Mount Crushmore? Vote here.
-
Winter Escapes
Your insider’s guide to the copious joys of the coolest season.
-
Rocky Multimedia
The news comes alive in our videos and slide shows. Catch up on what's happening today.
-
Weekend plans?
Figure out things to do this weekend with the help of our entertainment calendar.
-
Season To Share
The Post-News Season To Share campaign provides grants to area nonprofits.
-
The Rocky @ 150 Years
The Rocky was there when Colorado became a state in 1876. Read our coverage.
-
A Dozen on Denver
And the winner is... Robert Ziegler! See the whole fiction series by clicking here.
-
Rocky Mountain Music
Mark Brown blogs on the new Guns N' Roses album




Post your comment
Registration is required. Click here to create your free user account, or login below.
Comments are the sole responsibility of the person posting them. You agree not to post comments that are off topic, defamatory, obscene, abusive, threatening or an invasion of privacy. Violators may be banned. Click here for our full user agreement.