Dress code, July 3

Rocky Mountain News

Published July 2, 2008 at 11 p.m.

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Watch out!

When you're a box-office phenom like Tom Cruise, you might as well go for broke with your fashion accessories.

Cruise reportedly bought this DeWitt watch, a Tourbillon Force Constante in rose gold, for the movie star price of $212,000. The expensive watch is a limited edition with just 99 watches made, and features a mechanical, self-winding movement, brown alligator strap and rose gold face and clasp.

Fun fact! The watches are designed by Jerome de Witt, a philanthropist and direct descendant of Napoleon. Each watch pays homage to the ancestor with imperial columns which also resemble a mechanical gear on the face of the watch. dewitt.ch

Celebs put on FEED bag

Looking for a cool reusable tote? Check out the FEED 100 bag, designed by Lauren Bush. Made of organic cotton and natural burlap, it's been spotted on shoulders of celebs like Marcia Cross, Reese Witherspoon and Elizabeth Berkley.

The bags ($29.99) are available at checkout counters at Whole Foods Market stores, with $10 from each purchase being donated to the World Food Program's Rwanda School Feeding operation. The remainder goes to covering the costs of the bag and oversight of the program by the FEED foundation. For more details, visit feedprojects.org. For a listing of stores, visit wholefoodsmarket.com.

Star style

What the celebs are wearing

Gossip Girl's Kelly Rutherford and Oscar winner Jennifer Hudson both carried Anya Hindmarch purses at recent red carpet events. Rutherford chose the "Maud" in cream python at the American Women in Radio & Television Gracie Allen Awards in May, and Hudson opted for the "Selina" in broken-mirror silver at the June 1 MTV Movie Awards. Get your own at AnyaHindmarch.com.

Fashion gives back

Who: Celebrity stylist Phillip Bloch, with the help of Beyonce Knowles and Fran Drescher

What: Bloch's eBay auction for charity: water, a nonprofit initiative that brings clean water and basic sanitation to communities in need.

Bid on: Items include:

* Designer labels from Bloch's closet including Donna Karen, Thierry Mugler and Theory

* Bloch's favorite styling essentials including Donna Karen undergarments, body shapers and adhesive bras

* Designer hats, shoes and scarves

* Phillip Bloch for Hush Puppies textured leather shoes

* Dress from Beyonce's House of Dereon collection

* Autographed Beyonce CD and DVD

Where: ebay.com; username: phillipblochcharityauction

When: Now through July 7