Quiznos to sell flatbread subs
New snack food meant to attract more customers
Joyzelle Davis, Rocky Mountain News
Published November 10, 2007 at midnight
Quiznos plans to launch a new line of $2 snack flatbread sandwiches on Monday to draw customers to the toasted-sandwich shop outside the lunchtime rush.
The four sandwiches, served on 4 1/2-inch circles of warm flatbread, each sell for $2. Customers can order the approximately 300-calorie "Sammies" as a snack or combine two with chips and a soda for $5.99.
"It really opens the door to a lot more customers to come in," said Zack Calkins, Quiznos director of culinary development.
The menu addition comes as new CEO Greg Brenneman, the former CEO of Burger King, is applying his turnaround expertise to the Denver company. Brenneman, who started in January, is working to lower food costs, boost sales and improve relations with dissatisfied franchise owners.
After starting in the Capitol Hill neighborhood in 1981, Quiznos today has about 5,000 restaurants worldwide, making it the third-largest sandwich chain behind Subway and Arby's, according to industry analyst firm Technomic.
Snack foods are becoming one of the hotter menu items for quick-service restaurants. McDonald's recently introduced chicken snack wraps and Dollar Menu, which helped the world's largest hamburger chain outperform most other U.S. restaurant companies this year.
The Sammies rollout starts with four flavors: Italiano, Sonoma Turkey, Alpine Chicken and Bistro Steak Melt. Quiznos plans to add more flatbread sandwiches next year, and is experimenting with egg breakfast options at its "nontraditional" kiosks at locations like hospitals, said Clyde Rucker, Quiznos executive vice president and chief administrative officer.
The Sammies debut coincides with a new menu board at its U.S. locations, with a cleaner design that groups sandwiches by categories such as chicken and steak.
"We're making it easier to order and enhancing the speed of service," Rucker said.
davisj@RockyMountainNews.com or 303-954-2514
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