Honey company sues 'Bee Movie' makers
Bloomberg News
Friday, November 2, 2007
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Paramount Pictures Corp. and DreamWorks Animation SKG Inc., makers of the animated film Bee Movie, have been sued by a honey products company over claims they copied the firm's "Give Bees A Chance" slogan.
BeeCeuticals LLC, a closely held skin-care products maker owned by Richie Gerber, a cousin of radio personality Howard Stern, filed the trademark-infringement suit Thursday in Miami.
Gerber filed a federal trademark application for "Give Bees A Chance" a year ago, according to the complaint.
Paramount, a unit of New York-based Viacom Inc., and DreamWorks, based Glendale, Calif., are accused in the suit of using "Give Bees A Chance" in movie advertisements shortly after meeting with a BeeCeuticals marketing representative.
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