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Rockies raising ticket prices

Tracy Ringolsby, Rocky Mountain News

Published November 7, 2007 at midnight

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ORLANDO – The Rockies are facing the price of success.

Fresh off the first NL pennant in franchise history, the Rockies have sent season-ticket holders a letter informing them that they will increase ticket prices for 2008.

Club spokesman Jay Alves said the team is still working on details of the price hikes, but in the letter season ticket holders were told that their packages would still save them roughly $1,000 from individual game ticket prices.

''We will still have among the lowest pricing structure in baseball,’’ said CEO Charlie Monfort, who along with brother Dick Monfort are the managing general partners and signed the letter sent to ticketholders. ''We felt it was proper to send the season ticket holders a letter and explain our plans once we had made a decision.’’

The increase will be Rockies second since 2000. They are coming off their first winning season since 2000, and the most successful in franchise history. They won 14 of their final 15 regular season games en route to a franchise-record 90 wins, and then sweeps of Philadelphia in the NL Division Series and Arizona in the NLCS. They were swept by Boston in the World Series.

''We feel we have a core group of players that give us an excellent opportunity for sustained success in the future,’’ the letter read. ''So after careful thought we felt it necessary to increase season-ticket prices."

Club officials have indicated they expect the payroll budget to increase from $54 million on Opening Day 2007 to at least $70 million on Opening Day in 2008.